At Justice Tourism Foundation, we have transcended from seeing tourism as a vehicle purely for revenue generation, to an integrated sustainable development tool, that can be used to promote rights of host communities, secure livelihoods of host communities, protect and advocate for protection of resources, promote peace through exposing cultures and reduce prejudices among different people. We believe Sustainable Tourism is not just traveling for fun, it is when people travel to learn, help, and empower an absolutely undisturbed and virgin natural landscape. The purpose of such a trip is to become more aware and conscious of the gifts of nature endowed on the mankind. As opposed to the mainstream tourist destinations which are handled by business groups with the purpose of profit maximization.
This means that we are committed to making a social impact above making a profit. Our aim is to maximize the positive impact of our trips, for example, through creating work opportunities and stimulating cultural interaction, while working from a grassroots level to address community identified needs, through a simple, yet effective method of reinvesting funds from the tourism industry back into community initiatives such as improving access to clean, safe drinking water, Sanitation and hygiene interventions, improving access to primary health care, renewable energy, environmental conservation other community development services to impoverished rural communities in Uganda.
We’re working towards a more sustainable future – one characterized by economic justice, socio- cultural, and environmental sustainability with the aim of maintaining and preserving the ecological integrity of the environment and contributing to local community development, protected parks, cultural preservation and the engagement of millions of travelers who want to make the world a better place through their choices of where and how they travel.