The Importance of Fair Trade

The Importance of Fair Trade

You have, no doubt, heard the term “Fair Trade” before. But if you’re a little unsure of exactly what it is and how it can positively contribute to the tourism industry, we’ve created a guide to get you started.

What is “Fair Trade”?

Put simply, fair trade partnerships create fair compensation for goods and services. When a product is fairly traded, it ideally means that the artisan who made the product received a living wage payment for their work and that their rights are being respected within their working environment.

Fair trade International describes fair trade as an approach which “enables farmers and workers to have more control over their lives and decide how to invest in their future.”

Why is fair trade tourism important?

There are many advantages to fair trade tourism. In many ways, it connects tourists with the culture and society that they are visiting and allows travellers to positively contribute to the communities that they visit. It provides local people with increased economic opportunities, allowing them to better support themselves and their families. It can also provide a wonderful opportunity for people from around the world to connect.

How does Justice Tourism Foundation support fair trade and sustainable tourism?

Originally, Justice Tourism Foundation was created to form a positive connection between travellers and local communities. Tourists were provided with an authentic experience while local people were provided with increased opportunities to improve and take control of their livelihoods. However, Justice Tourism Foundation’s team has had to come up with some creative ways to support local communities during the COVID-19 pandemic. The organisation’s latest initiative has been to train local tour guides in the art of beekeeping!

Why is fair trade currently so important to community livelihoods in Uganda?

If you read last month’s blog post on How to Support Women Empowerment During the COVID-19 Outbreak, you’ll know that many livelihoods have been hit hard in Uganda during 2020. By purchasing fair trade, you show local artisans and workers that you value their work and are willing to pay them what it is worth. In doing so, you help individuals to support themselves, their families and their communities.

How can you help?

Travel might not be an option at the moment, but there are still plenty of ways that you can support Justice Tourism Foundation’s work. Volunteer enquires are always welcome and financial support is also hugely appreciated. Please contact the Justice Tourism Foundation team for further information.